RIM Create Team Bold in Cartoon Form

RIM in the new year asking people to send tweets to # BeBold to discuss how they plan to be bold (bold) in 2012. From a variety of responses, RIM eventually agreed to create "Team Bold", four cartoon characters with abilities like normal people.

For example, there GoGo Girls. He is the Achiever who saved the day with a brilliant strategy. According to his profile, he's smart, savvy and slightly irregular. Max Stone is the next adventure. Max has a tough character, proud, wild, and will face any challenge. While Justin Steele is an Advocate and Outgoing and well. He was willing to defend his friends and use the Social Feeds in his spare time. Finally, there is Trudy Foreal, the Authentic. Trudy is described as a curious and charming.

The idea here is that RIM users into one of four categories. According to RIM, 31% of those who tweeted achievement-oriented, 27% ​​of the Adventurers, 24% and 18% Advocates Authentic meals. Is this type of marketing that will save RIM?. Will "Bold Team" can help save BlackBerry or it would require such a fantastic OS on BlackBerry 10? Sharing is sexy